Currently I do research and teach in Strategic Management (incl. Business Strategy, Corporate Strategy, Innovation, and Entrepreneurship) at UNSW Business School and the AGSM, University of New South Wales in Sydney, Australia. I draw on diverse business experience – including large corporates and entrepreneurial start-ups in international settings – with a focus on developing strategy, innovating, and managing major projects.


ASB ceremonyI am curious about organizations and people across the performance spectrum in their field and across different contexts. Yet, why do some companies and people perform better than others? In my research, I look at this question from the perspective that companies are increasingly confronted with radical unpredictable change and uncertainty in their competitive environments. Drivers include increased global competition, technology developments, unsettled regulations, government instability, and rapid change due to the omnipresence of information and (big) data. These are significant global issues for firms.

An important challenge is to effectively make strategy choices in today’s challenging conditions. The future is, for example, more difficult to predict and what worked in the past may not work as before in the future. These issues complicate future positioning and planning but also knowledge creation and utilization. Yet, strategy choices have significant impact on company performance and survival. My research therefore investigates the strategy choices that companies make and how different turbulent conditions might influence the effect of these choices on company performance. With this research I hope to inspire and benefit worldwide business and, ultimately, future prosperity of society at large.

For more detail on my research, here is an article that I wrote as a Sylff fellow for the Sylff community.

Research interests & teaching

  • Business strategy and strategic responses
  • Environmental turbulence and dynamism
  • (Superior) performance and strategic performance intentions
  • Innovation, corporate entrepreneurship, and entrepreneurship
  • Knowledge management, creation, and utilization
  • International, digital/new media, sports, and service contexts


Originally from the Netherlands, you can now see me navigating the streets of Sydney with my Brompton folding bike or running and hiking from the beach to the (Blue) mountains. You might also bump into me on my travels when negotiating the planet for exploration and discovery; such as at international and regional conferences from the Academy of Management and Strategic Management Society.