The Share a Coke campaign from Coca Cola spans both online and offline.
Via Facebook you can share a virtual Coke with friends. Create a bottle specifically for a friend, by choosing from 150 different names, and add an individual song. But if your friend’s name is not in the list of 150, then go offline and into a shopping mall near you to customize a can of Coke.
Today I witnessed a massive queue of people who wanted to create a personalized can. Yes, even when there is a limit of one per person. The person who the can is intended for must be a special someone.
» Check out the iPhone images below.