SuperHeavy is a collaboration between musicians/songwriters from different genres: rocker Mick Jagger, soul singer Joss Stone, reggae star Damian Marley (yes, son of), Indian composer A.R. Rahman and Dave Stewart from the Eurythmics.
The result of writing and recording together in different places around the world is exactly that; a fusion of different music from around the world.
Website & video
The SuperHeavy website contains a lot of news, information, video, images and of course a store.
» Check out the video of their debut song Miracle worker below. Note the use of the SuperHeavy logo (drawing of a tiger) on both the website and in the video. Establishing a brand and recognition?
Create & share your own portrait SuperHeavy style
Shepard Fairey created a unique portrait of the band members using an orange, black and white color palette. Fans can create their own image in a similar style to the Fairey portraits using the Facebook app. The images are then added on the wall of SuperHeavy fans and happy sharing; fans can obviously share their pic and message on Facebook and Twitter.